4 Email Marketing Stats That May Make You Alter Your Strategy

by Hana LaRock

Companies who want to reach for success are always finding ways to improve their email marketing strategy. However, if you don’t read up with the statistics, it’s hard to be sure you’re going about it correctly. Every day, the world around email marketing is constantly changing, and it’s important for companies to pay attention.

If you’re looking to update your email marketing strategy, then take a look at these stats. They might influence you to do things a little differently this time around.

1. Gender plays a role in the way emails are read

This may be something you’ve thought about, but maybe not something you’ve ever looked into. The statistics, however, speak a lot about the way males and females “view” their emails. According to the stats, more women pay attention to emails than men, and they spend seven more minutes checking email than men do. That being said, men are opening their emails at least 3% more than women, but it seems like they aren’t really reading those emails as much as their female counterparts.

Your strategy: Even though women are reading their emails more thoroughly than men, more of those emails seemed to be targeted towards males. 74% of men and women prefer emails to be gender neutral, and you should make sure your emails are doing just that.

2. CTR are through the roof…if you do your emails correct

You could spend all day trying to evaluate the statistics of click through rates. But, there are already a few solid statistics out there that should be enough to make some changes. Did you know that Saturday beats the other days of the week with CTR, at 9%? And, that 6 AM has the highest number of CTR rates than any other time of the day? Other factors, like incorporating social sharing buttons into your emails, have lead to an increase of CTR at a whopping 158%.

Your strategy: The numbers don’t lie here. If you’re sending your emails out at 3 PM every day and wondering why your CTR aren’t higher, then it’s time to make a few adjustments.

3. And, let’s not forget about mobile devices

You’ve heard it before and you’ll hear it again and again because these numbers keep growing. 74% of smartphone owners use their phones to check their emails. And, 54% of emails are opened on mobile devices, more than any other device. Furthermore, 70% of users who have already looked at an email, will look at it again on their mobile device. On the flip side, 70% of consumers will delete an email immediately if they are unable to read it on their smartphone.

Your strategy: Don’t ever stop catering your emails to the majority of people who will read it on their mobile devices. If you’ve been neglecting your mobile presence, it’s time to make redirect your company’s focus.

4. Marketing automation is the best way to stay on top of your email marketing

Email marketing is one of the most important ways to bring in leads and stay connected with your current customers. After all, employees spend 13 of their working hours each week in their inbox. And, automated email campaigns account for 21% of email marketing revenue.

But, if you’re a growing company, you’re not going to have all the time in the world to dedicate to your email marketing strategy. That’s why it’s no surprise that 95% of companies who are using marketing automation are taking advantage of the email marketing aspect of it.