Pat Ahern — April 26, 2017
With the vast number of blog articles that are published every day, getting your content to stand out online can be tricky. Fortunately, there are hundreds of channels that can get your articles out to your targeted readers.
Social networks are a great starting point for content promotion. Yet, there are dozens of other communities that you can submit your content to as well. Here, we’ll explore 7 of my favorite content promotion communities. These communities will provide an outlet for you to share your most recent articles with a new audience.
Scoop.it serves as a hybrid of Pinterest and Twitter and is a great place to share newly published articles for nearly any industry. Share your article URL and then include a few hashtags that relate to the article.
Inbound.org is a community of marketers sharing insights about the marketing world. Inbound.org uses an upvote system that is like Reddit. Inbound.org features top content on the homepage, which can drive thousands of targeted readers to your site. Getting featured on the homepage starts with early traction. Aim to get 5-10 upvotes on your submission the day that you share it. We’ve found that this will often lead your submission to reach their front-page list of top posts of the week. From there, watch your notifications and respond to comments as they come in.
3. Facebook Groups
Facebook groups serve as one of my favorite channels for promoting my newly published articles. However, those who spam Facebook groups with self-promotion are quickly banned. Instead, focus on joining a small handful of groups that relate to your industry and contribute to discussions in the group. Answer questions, provide feedback, and then start to occasionally share your articles in these groups.
Quibb is an invite-only community that circulates content about start-ups and marketing. Quibb can be a great source of traffic once you receive an invite. Top start-up influencers tend to stay very active in this community. As a result, popular submissions tend to see extensive traction outside of the community.
Feedly is my personal favorite blog aggregator. Feedly allows anyone to submit their own blog, if they have set up an RSS feed. Submitting your blog’s RSS feed can be a bit tricky, but this article provides simple instructions for how to add your blog to Feedly.
Quora is perhaps the most engaged and intimate community on the internet. Quora is a question and answer site that attracts people from all walks of life to ask questions and share their answers. I recommend staying active on Quora and contributing answers based on your area of expertise. Quora can be a great place to share insights from newly published articles in the form of answers to questions. Unlike most social channels, Quora posts see long-term engagement. Many of my Quora answers still drive website traffic 1-2 years after I published them.
Nuzzel is a social network that allows you to share links to your favorite articles in the form of a daily newsletter. Those who subscribe to your blog will receive daily emails of your favorite articles. Nuzzel can be a great way to increase the visibility of your own content, and will provide each article that you share with a do follow backlink.
Content promotion is essential to boosting visibility. However, being found by your customers requires much more. Sign up for our newsletter to stay up to date on how to drive more qualified customer in this changing digital landscape.